PPC Services - What to Look For...

Looking around the web, you'll find hundreds of companies who claim to do PPC management.

There are a few things to look out for.  Some companies on the low end will charge some really low amount like $85 per month.  On the other end of the spectrum, you'll find ppc management fees that even go up to $20,000 per month.  You read that right.  $20,000.  Now, I'm sure there are a few companies with keyword lists so massive (millions of keywords) that $20k might be a fair number.  However, for most companies, a more moderate fee is appropriate.  We offer a high quality ppc management service that is highly valuable while remaining affordable for all companies.

Be careful when dealing with the really low priced companies.  Though their fees may be attractive, you'll find you get what you pay for.  How many hours can someone dedicate to your account if you're only paying them about 1 hours worth?  That's right.  Not many.  

PPC management means exactly that - the management of pay-per-click campaigns.  Too often companies will charge you a "management" fee, but all they do is manage the money your paying them.  Look for specific tasks and results when deciding on a PPC manager.  To thrive in PPC marketing, your ads will need to be constantly tweaked, tested, and measured for return on investment.  

Keyword lists shouldn't stay the same either.  Your PPC manager should be adding, modifying, and deleting keywords when appropriate.

To keep your ads and keywords relevant, your PPC manager should also properly structure your campaign.  If you sign up with a PPC management service and you get 1 Campaign and 1 Ad Group, they probably don't know what they're doing.  Your campaign should have lots of Ad Groups - this will help to lower your cost per click by increasing Google Quality Score.  The other PPC engines are starting to use this model as well.

Take some time to evaluate your options in terms of PPC management.

Do you have any questions about PPC management in general or about our service?  Ask us here.